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Candidate Evaluation and Voting Decision: The Case of Taipei Mayoral Election, 1994

This paper tries to uncover the most significant factor determining the outcome of the Taipei Mayoral Election in 1994. The previous research has discovered that the voting decision of the electorate in Taiwan was to a large extent determined by party affiliation. In addition, the ruling KMT has gained a lions share of partisanship among the electorate. This situation did not change much in the election of 1994. This paper tries to answer how the DPPs candidate was able to win the election under this circumstance from the perspective of candidate factor.

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