Party labels have traditionally been significantly important in elections. However, the recent influence of personalized politics has resulted in the de-labeling of candidates, even in grassroots-level village chief elections. This study explores the impact of (de) labeling on election outcomes, drawing from research on anti-party sentiment, negative partisanship, and the Citizen-Politician linkages theory. By analyzing data from four village chief elections held in Taiwan between 2010 and 2022.